The Meaninghall Tea: A Blend of Tradition and Innovation

Unveiling Suzhou SoFeng Culture Media Co.,Ltd.'s Award-Winning Biluochun Tea Package Design

Suzhou SoFeng Culture Media Co.,Ltd. has created a design that not only protects local culture but also appeals to the younger generation. The Meaninghall Tea package design is a reflection of the brand's commitment to selling high-quality agricultural products. The design is inspired by Luxiang's centuries-old history, its great natural environment, and its famous Biluochun tea, which is among the top-listed Chinese teas.

The unique properties of this design lie in its blend of contemporary style and traditional Chinese icons. The special art papers used are reminiscent of the old walls in the historical center of Luxiang. The graphics are created from icons of “the mountain”, “the lake”, “the hall”, and then blended into a landscape painting. This design approach not only protects local culture but also catches the eyes of young customers.

The Meaninghall Tea package uses special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea. The package is designed to be simple yet appealing, with the aim of showing the attributes of the product in the simplest design language.

The design process of the package was a pursuit of natural design, aiming to best reflect the characteristics of Biluochun tea. The challenge was to avoid using gorgeous illustrations and instead use simple lines to outline the geographical location and tea-producing environment of the Meaninghall brand.

The Meaninghall Tea package design project started in April 2019 in Suzhou, China, and was completed in December 2019. The design was awarded Silver in A' Packaging Design Award in 2020, a testament to its outstanding expertise and innovation. The copyrights of the design belong to Suzhou SoFeng Culture Media Co.,Ltd.

With its blend of tradition and innovation, The Meaninghall Tea package design is a testament to Suzhou SoFeng Culture Media Co.,Ltd.'s commitment to preserving local culture while appealing to a modern audience. It is a design that truly embodies the essence of Biluochun tea and the spirit of Luxiang.